Information on pepsi blue as a product and details and statistics on why it failed in the north american market what are the reasons that pepsi blue failed, especially in terms of marketing. Video impmp4 reasons of failure : pepsi blue could come up with the different taste than berry flavor,ie strong fizzy cola to attract youth segment advertisements focusing on repositioning of pepsi blue which has eliminated the sugary taste factor the taste should be immediately change, since it’s competitors taking due advantage. Pepsi blue was released in india, australia, new zealand, jamaica and canada as a limited edition variant during the period when the indian cricket team was having a successful run after the 2003 cricket world cup.
The disastrous pepsi blue april 18, 2016 / ashwanthreddy marketing research is a unique process that is mostly done before launching a product into the market the research should be conducted in a systematical,analytical and relevant manner which are done by using the following steps. I remember during my graduation classes back in india, our marketing professor did mention the failure of pepsi blue, and you are right sometimes it could take a year to understand the reason for its failure. Even with the failure of pepsi blue, pepsico still managed to post double-digit growth also, multiple groups claim to be bringing back pepsi blue, but are so far unsuccessful  pepsi has since denied any plans to bring back pepsi blue.
Pepsi blue was first test-marketed in bahrain for three reasons: first, the majority of residents drank pepsi second, regional marketers and bottlers had already begun re-evaluating the effectiveness of the company's white logo (which didn't work well in their market) and third, the city was a small test market with a tightly controlled. Pepsi through the combination of innovative ideas (like pepsi blue even though a failure), effective communication and aggressive advertising has been able to stay relevant to its customers pricing : based on consumer’s perception of value and on the market. Pepsi blue is a berry-flavored soft drink produced by pepsico history edit pepsi blue was launched in mid-2002 and discontinued in canada and the united states in 2004, although it remains available in indonesia and in the philippines. Pepsi blue 16,350 likes pepsi blue was a berry-flavored soft drink produced by pepsico. Find great deals on ebay for pepsi blue shop with confidence.
Pepsi blue was introduced in 2002 to compete with coca-cola's vanilla coke brand it was berry-flavored and very sugary it was berry-flavored and very sugary the brand drew fire for being colored with blue 1 , a controversial food-coloring agent banned in some countries. To name a few, pepsi free introduced in 1982, pepsi am introduced in 1989, pepsi tropical introduced in 1994, pepsi blue introduced in 2003, pepsi edge introduce in 2004, pepsi lime introduced in 2005, and pepsi ice introduced in 2007 the main reason of failure of crystal pepsi is it did not have significant point of difference compare. Even with the failure of pepsi blue, pepsico still managed to post double-digit growth pepsi blue was promoted after new york mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Anyways, pepsi blue was a spectacular failure, and was pulled from us shelves in 2004â x-entertainment’s dead soda’s tribute explains their thoughts on why it failed: had pepsi opted to release the drink as its own brand and not as some kind of mutated, alien blue version of its primary offering, maybe it would’ve caught on. In 2009, pepsi, diet pepsi and pepsi max began using all lower-case fonts for name brands, and diet pepsi max was re-branded as pepsi max the brand's blue and red globe trademark became a series of smiles, with the central white band arcing at different angles depending on the product.
-it didn't taste like pepsi -it was dyed with blue no 1, a coloring agent that was thought to cause cancer despite all these things, pepsi projected millions of dollars in sales, using the. Even with the failure of pepsi blue, pepsico still managed to post double-digit growth also, multiple groups claim to be bringing back pepsi blue, but are so far unsuccessful pepsi blue was promoted after new york mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Pepsi blue was discontinued in 2004 due to controversy surrounding the use of blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers. Pepsico, one of the leading soft drink companies in the world, launched pepsi blue with a lot of fanfare however, the excitement soon fizzled out when the product failed to make an impact in the market the caselet explores why pepsico wanted to launch pepsi blue and the possible reasons for its failure it also explores the repercussions of improper marketing research on a company.
Why most product launches fail joan schneider julie hall pepsi blue numerous factors can cause new products to fail coca-cola’s management ultimately deemed c2 a failure worldwide. Pepsico (nyse:pep) has had a number of branding disasters over the years, from a new pepsi logo to a loud sun chips bag to tropicana cartons to crystal pepsi to gatorade. Pepsi blue pepsi blue type flavored cola manufacturer pepsico, inc country of origin united states introduced mid-2002 discontinued 2004 (canadian markets) related products crystal pepsi, new coke pepsi blue, launched in mid-2002 and discontinued in 2004, was the result of taste-testing over 100 flavors over a 9-month period.